bnaoki
Brazilian's official uniform - TOKYO OLYMPICS 2021 
-
Visual project we create for Havaianas for the tokyo olympics games 2021.

Havaianas isn't just a sandal; it's the unofficial uniform of Brazil. For the Tokyo 2021 Olympics, our task was to bring that vibrant, democratic energy to the world’s biggest stage. I focused on creating a visual language that felt both celebratory of Brazilian roots and respectful of the minimalist, rhythmic aesthetic of Japanese design.

As Lead Designer, I spearheaded the visual translation of the "Official Brazilian Uniform" for the Tokyo 2021 Games. My goal was to bridge two distinct cultures—fusing Brazil’s vibrant, organic energy with the structured, rhythmic minimalism of Japanese design.


Client
Havaianas


Agency
DOJO

Role
Design
Art Direction

Credits
Igor Berck - Head of art

Fernando Bartolo - Creative Director

Leandro Oliveira, Sara de Carli - Design

Opala Rosa Choque Studio - Illustrations

2021_Havaianas_0001_Olimpiadas_keyvisual_002_01
Frame2
Frame5
Frame8
Frame6
Frame4

More Works

Avakingame
Uniaoart direction
Havaianasart direction
Amazonvisual & interactive
Theatroart direction
Destakadvertisiment
Asicsart direction
Greenpeaceart direction
Back to top Arrow
View