Avakin Life
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Avakin Life is a massive social world, and my role was to evolve its visual language. This meant creating high-impact aesthetics that felt "high-fashion" while remaining functional for a mobile-first global audience.

I didn't just design logos; I built a framework. By deconstructing the brand into its core DNA—strokes, weights, and geometric shapes—I ensured that every asset, from a "Mega Sale" banner to a tiny UI icon, felt like it belonged to the same family.

From the gritty textures of Vampires vs. Werewolves to the neon-soaked palettes of Neon Dream, I directed the visual storytelling for seasonal events. This involved crafting the key visuals, social media grids, and teaser mockups that defined the "mood" of the community for months at a time.

Client
Lockwood

Company
Lockwood

Role
Design
Visual Design

Credits
All Lockwood team

VISUAL BRANDS -VISUAL BRANDS -VISUAL BRANDS -VISUAL BRANDS -

Brand System

Before campaigns, there is structure. This chapter documents the foundation, logo construction, geometric shapes, typographic rules, stroke weights, and color language, the toolkit that would make every future asset feel like it belonged.

NEON DREAMS -NEON DREAMS -NEON DREAMS -NEON DREAMS -

ROLEPLAY CHAOS -ROLEPLAY CHAOS -ROLEPLAY CHAOS -ROLEPLAY CHAOS -

AVAKIN HIGH -AVAKIN HIGH -AVAKIN HIGH -AVAKIN HIGH -

BRAND COLLABS -BRAND COLLABS -BRAND COLLABS -BRAND COLLABS -

Brand Collaborations

Bridging the gap between massive real-world brands and a virtual universe requires a delicate touch. My focus is crafting campaigns where both worlds win, keeping Avakin's aesthetic razor-sharp while delivering the exact spotlight our partners demand.

The Voice
TV's biggest music competition met Avakin's stage. Full brand integration: key visuals, loading screens, social assets, and in-game UI designed to bring the show's drama into the game's universe.

Brastemp
Brazil's most iconic home appliance brand, reimagined for a digital fashion world. A campaign built around contrast — the everyday made aspirational.

Meow Mix
A playful crossover bringing the brand's character into Avakin's social universe. Art direction focused on keeping the fun without losing the game's visual sophistication.

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Seasonal Events

Avakin's calendar runs on moments. Each seasonal event is its own visual universe: a distinct mood, palette, and narrative that needs to excite millions of players in a scroll. Art direction from concept to final delivery, every season.