It's not just wood
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Deforestation is often viewed through the lens of lost vegetation, but the reality is a total collapse of biodiversity. I helped conceptualize a visual metaphor that makes this loss impossible to ignore: showing that within the grain of the wood lies the life of the forest. When the wood burns, the life within it is extinguished.
I was responsible for the intricate 3D modeling and sculpting of the animal forms emerging from the wood textures. This required a high level of anatomical detail blended with organic textures to create a haunting, seamless "living wood" effect.
This project received significant international acclaim, being featured in Lürzer's Archive and securing a spot among the 200 Best Digital Artists Worldwide. It serves as a testament to how high-fidelity 3D craft can be used as a powerful tool for social and environmental advocacy.
It's not just wood
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Project create for greenpeace to show that when you burn a forest you also kill all the animals lifes in their.
Client
Greenpeace
Agency
Y&R
Role
Art Direction, Design,
Concept & 3d Modeling
Awards
Lürzer's Archive 5/2018
200 Best Digital Artists 2019/2020
The Cover
Credits
Pedro Assis - Art Director
Rafael Gil & Monte - Creative Director





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