Healthy Soul in a Healthy Body
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For Asics’ new campaign in Brazil, I led the visual development of concepts that bridge the gap between high-performance technology and the human spirit. The goal was to visualize the invisible: the feeling of "Sound Mind, Sound Body."

As Lead Designer, I moved beyond traditional 2D layouts by incorporating custom 3D modeling. I developed three-dimensional interpretations of ASICS’ core technologies, giving the campaign a tactile, futuristic edge that feels both premium and athletic.

Client
Asics

Agency
DOJO

Role
Art Direction, Design,
Concept & 3d Modeling

Credits
Vitor Damasceno - Art Director
João Quartucci & Paulo Santos - Copywriters